Why successful customer service strategy is important [Infographic]

According to Zendesk, 81% of consumers say that they would likely make another purchase after a positive experience. Thus, successful customer service strategy should be the highest priority for many businesses today. No matter whether you sell goods or provide services, you need to meet your customers’ expectations on every step of their journey.

The very first interaction with your company starts from the search engine where users type their search query to find whatever they need. Hence you should make sure your business is listed and a meta description is clear. Then your potential customers come to your website, where you need to put your best foot forward to make positive impression.

While building your customer service strategy you need to guarantee that your clients receive excellent customer service on all communication channels you offer. Statistics show that 61% of consumers will switch to competition after a single poor experience. This means you will not have a second chance and will lose your customers in case of bad customer service.

Moreover, modern consumers will share either positive or negative experience with their friends. Thus, you need to develop the customer service strategy which will be targeted not only at excellent customer service during the real time communication, but also at post sales interactions and negative reviews processing. The success of your business will depend on the way you treat your customers. Check our infographic which demonstrates the importance of successful customer service strategy:

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From: www.providesupport.com

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Provide Support is a leading customer service software provider, offering live chat and real-time visitor monitoring tool for businesses: www.ProvideSupport.com

Olga is a Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC. She is a writer and blogger on customer service innovation, customer service excellence and customer support technology.