Make the most of a blog and post regular, useful content – and share your company’s backstory to let customers know a little more about how you got into business. Make sure things are relatable, if you can – and easy to read. Your customers want to know there’s a human behind your brand.
Don’t litter your content with too many keywords, either; remember, content should be written for people, first and foremost, and not the Google algorithm.
Sure, the right keywords may mean more people land on your site. If when they get there, though, they don’t stick around, filling your site with relevant keywords and phrases will have proved counterproductive.
Be a Stickler for Grammar and Spelling
By having a go at writing your own website content, you’re allowing your personality to shine through in your marketing messages – which is rarely a bad thing. If you do choose to forgo help from a copywriter, though, just make sure you check, check and check again when it comes to proofreading your content.
Spelling and grammar errors won’t look good, so be meticulous when proofreading your site and you’ll be glad you were.
Get a Second (or third!) Pair of Eyes on Your Site
Written your site? Ask a friend or some family members to take a look over it. They may spot things you’ve missed – or have some suggestions you haven’t thought about yet. They will also be looking at your site as a potential customer might – and if they don’t find it easy to navigate (or read!), neither will your target market.
Take comments on board – but if you really believe in what you’ve written, too, try not to get too bogged down if criticism comes from just one person.
Don’t Be Afraid to Tweak It
If your site content doesn’t seem to be working for you, wait a little while but then don’t be afraid to tweak it. When you do, though, always back up your content – just in case you lose what’s already there.
Plus, if you change the order of key pages or swap their URLs, ask your web developer to ensure the old pages ‘point’ to the new ones, technically speaking. That way, any benefits you have built up on your site in terms of search engine optimisation won’t go to pot.
Get an Expert to Do It
If all else fails and you’re tearing your hair out trying to write your own website content, get a copywriter to do it for you. As well as a full website copywriting service (whereby I write your website from scratch), I also offer a more affordable ‘Content Audit’ option.
