Those of you who know me, know that I’m all about personal development. I work hard to improve myself, for my own good but also for the good of others. By working on myself, I’m a better husband, father, boss, friend, son, brother. In the last few years, starting with the pandemic where I wasn’t […]
Each month from late 2020 to December 2022, our team aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. For the purpose of this research, the term “enterprise” refers to businesses with 50 or more locations. This blog post marks […]
Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy. What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers […]
In our most recent Local Experience & Search Consumer Behavior Study, Rio SEO made a striking discovery: 90% of local consumers are now using online search daily. It’s a significant increase from 83% in 2022 and 76% in 2021, and underscores just how essential search has become within the local customer experience. As we delve […]
There’s a concept that has served me well throughout my career that I’ve never been able to voice before until now. It’s the concept that doing more work than the next person, as fast as you can, is one of the cheat codes to inevitable success. It’s not for everyone, and if you don’t care […]
Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio SEO enables you to explore these insights at the location, regional, and brand level – but what do these metrics mean in the broader context of your industry as a whole? With each passing quarter, […]
Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating these insights not only for each of your locations but across your brand as a whole. We pull the cover back further by releasing trends and insights gleaned from our analysis of over 230,000+ enterprise […]
Feature Visibility Timeline | Pi Datametrics 03 Jul 2024|4 MIN READ In today’s dynamic digital world, ranking on the first page is no longer enough. With rich SERP features like knowledge panels, carousels, and “People Also Ask” boxes commanding more and more prime digital real estate, maximizing your visibility across these high-impact areas is crucial […]
Advancements in technology and rapidly changing consumer behaviors have made it more challenging than ever to navigate local search marketing. Standing out in increasingly competitive search results and reaching your target audience across the many platforms they use can be an uphill battle. But fear not – AI is emerging as a powerful tool that can take […]
5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both […]
