You’ve done everything technically possible to optimize your local landing page, ensuring: local landing pages follow SEO best practices relevant media and images are seamlessly integrated local maps are incorporated local listings are well managed Every detail seems well executed. Yet one challenging issue remains – your pages need unique, locally relevant copy to rank […]
Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes, it’s imperative for every business, irrespective of industry, to convey accurate information where customers turn to most: the internet. To weather the storm to your best ability your business must protect your […]
Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not just glancing—they’re reading an average of 4.5 reviews before even stepping foot in your business. Managing your enterprise brand’s reputation across every location is essential, but it’s no easy feat. You’ve […]
“Fake reviews not only waste people’s time and money but also pollute the marketplace and divert business away from honest competitors,” – FTC Chair Lina M. Khan. These powerful, yet impactful, words solidify the Federal Trade Commissions’ (FTC) stance on fake reviews and the steps they plan to take moving forward. The FTC took a […]
In the ever-evolving digital marketing landscape, search engine optimization (SEO) and content creation have emerged as powerful allies in driving organic traffic and maximizing digital visibility. While these strategies hold significant value, their true potential lies in their harmonious alignment. Search engines have become much smarter and more user-centric. The days of keyword stuffing and […]
Welcome to Rio SEO’s eagerly awaited third annual Local search consumer behavior study, where we unveil the latest insights into local marketing for enterprise and multi-location brands. Based on a comprehensive survey of 1,000 U.S. consumers who regularly search online, this year’s findings illuminate the evolving landscape of Local Experience (LX). In this report, you’ll […]
What a year, y’all. This is my 2023 recap and is meant to chronicle the big things that happened, both good and bad. I’m going to break it down across work, personal, health, personal development, and travel. Work 2023 brought a big change for me. I shifted my focus from Credo, the business I started […]
Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that real-time insights are the only way […]
When it comes to listing your business on Google, choosing between the service area businesses and brick-and-mortar listings type is an important first step. This distinction will determine how, when, and where your business pops up in Google Search. If you don’t serve customers at a specific physical location, or if you serve customers at […]
Meeting customers in their decision-making moments is essential to create a positive local experience at every touchpoint. Often, the first time they’ll engage with your brand is when they find it in the search results. When we think of search results, we commonly associate this with the content we find in Google Search, but it’s […]
