Accountability: Are learners on their own?
Accountability requires shared intention, responsibility, ownership, and commitment to improved performance. Managers who share accountability with learners help set goals, clarify expectations, and track movement as learning unfolds. Monitoring progress and measuring results are essential to the accountability process for individuals, teams, and organizations that want to build their capacity to grow and improve.
Fact: Research shows that organizations with strong coaching support have superior results. For example, organizations with “excellent” support had 13% stronger business results and 39% stronger employee results.
Control: How can learners control the learning experience?
Everyone knows that e-learning has revolutionized the way organizations train their employees. Learners have greater control over their learning than ever before, including course sequence, pacing, access of optional content, task difficulty, etc. Controlling the learning experience may allow solutions that adjust to the learners’ responses and create “adaptive pathways” for them to follow. More advanced learners can skip through some activities while those who need it can access additional resources to help them get better results.
Fact: The Research Institute of America found that the e-learning experience increases the retention rate 25-60%. This is due to the learner having control over the learning process as well as providing them with an opportunity to revisit the training as needed, which is ideal for infrequent users.
Target: How does the learning solution align with the organization’s priorities?
Understanding the strategy behind the learning solution is important to design. During Backgrounding, I try to take a big-picture view and ask target questions like, “How does the solution support your company’s goals for improved performance?” Everyone wins when resources are focused on the most important initiatives. Creating alignment to larger goals usually means getting committed support from senior leadership, often translating to real engagement and energy that trickles down to other business stakeholders. And creating a smart learning strategy produces measurable results.
Fact: High-performing organizations evaluate their learning programs and tie the metrics to overall business performance measures. A research report from ATD and the Institute for Corporate Productivity reveals there is a strong correlation between goal alignment and market performance.
Success: What does success look like and how will it be measured?
I like to ask about expected results during Backgrounding to get a clear idea of stakeholder goals. Their vision of success may be very different than what I’d assume or anticipate. Also, exploring outcomes allows me to dig deeper and ask for definitions because the expected results help inform the design.
Like love, the evaluation of training is inherently a good thing. I like to ask where in the hierarchy (reacting, learning, performing, impacting) the solution will be measured. Reactions are important and happy sheets serve a purpose, but will they be enough to get you through the tough times? Sometimes it’s not a good thing to base decisions on feelings alone.
Research shows that one of the top ten characteristics of high-impact learning organizations is a dedicated measurement team. In a separate study, survey respondents said that the most important measures of training are those related to the impact on employees’ jobs and on the business.
So there you have it—five FACTS to help stakeholders fall in love with your e-learning courses. Yes, there are many other questions to ask during Backgrounding, but I find covering these five core areas helps me facilitate meaningful conversations with stakeholders right from the beginning. And that’s the perfect way to start any relationship!