In your case, a copywriter can help if you’re short of time, or if you find that you’re no longer enjoying writing your own stuff. We all have days where we struggle to string a sentence together, never mind a 500-word blog post.
Hey, I know this looks like I’m saying a copywriter’s value might only be in helping you free up some time – and that’s because I am. As the old saying goes, “if it isn’t broke, don’t fix it”.
True, a copywriter may help you claw back some hours in your day – and that’s ace, isn’t it?! More time to do the things you want to do in your business.
A copywriter can also provide a unique perspective on your marketing efforts or your target market. They may be able to simply freshen up your current content, when needed. That blog post you’ve been meaning to repurpose. Or that social media status that could well become a longform article.
Everyone can benefit from an extra pair of eyes on their copy (or someone else’s ideas) sometimes – even copywriters. So, we’re here when you need us.
You Don’t Have the Budget
Don’t have the dosh just yet to use a freelance copywriter? Don’t hire a copywriter just because you see fellow business owners using one.
If you really feel that the difference between your brand doing well and not so well is a professional copywriter, consider it. If you’re doing well enough as you are and your budget won’t stretch to a copywriter, there are plenty of resources out there that could help you write your own content in the interim.
Alternatively, many freelance copywriters (including me) offer a payment plan for those who need or want to spread the cost. You might also find that a retainer-based copywriting service (whereby you sign up for a set amount of work or hours per month) is the route for you. This often means that the rate you pay works out cheaper in the long-run; reliable, regular work for your freelance copywriter = a cost saving for you.
Or just wait until you have the dosh. Sure, good copy is nice to have, but it isn’t a matter of life or death.
