ATD Tech Knowledge 2023 – Conference Summary #ATDTK23
It’s already
been a week since I got back from New Orleans, but the memories are still
strong.
The smells of Bourbon Street and the French Quarter perhaps a bit too
strong – but the sights were amazing, the conference was intimate and inspiring,
and the Louisiana gulf red fish (two nights in a row!) made it a worthwhile
trip on the food alone.
People are still warming back up to travel and in-person conferences. TK
was a bit smaller than past years, but the intimacy made for real connection.
There wasn’t a traditional Expo with booth after booth of vendors. Instead, a few
focused stands where people could talk to (mostly) tech and tool companies. The
lunches were lunch & learns, hosted by different tech/tool providers who
then had to try and present a session over a ballroom of people talking and eating.
Best thing of all? Connecting
and reconnecting with L&D peers from all over the place. I’d name all the
names, but that just feels like pure name-dropping 😊
Here are my session
recaps from two days at ATDTK23:
TUESDAY –
February 6, 2023
Opening
Keynote – Limitless: Supercharge Your
Brain to Learn Faster and Remember More (Jim Kwik)
Touted as a “world-renowned brain coach”,
Jim Kwik is on a mission to help people get more out of learning and
productivity. He’s
got a popular podcast – no sponsors/ads – democratizing the info. Each podcast
is 20 minutes (keeping it short so we can focus).
https://www.jimkwik.com/
(go to “more” to find the podcast link)
The
forgetting curve. Within two days of first exposure, we lose 80% of what we
learned.
- How
do we maintain emotional buoyancy or resilience? - How
do we stay focused with so many distractions? - How
to activate or engage a stagnant mind?
Two
big dips in our minds/memory – when we graduate and when we retire.
Information
+ Emotion = Long term memory retention
“When
the body moves, the brain grooves.”
Information
Fatigue Syndrome (Information anxiety). People are drowning in information but
starving for the skills to keep up and get ahead
Meta learning
— learn how to learn = the art and science of learning how to learn
Your
ability to learn is the ultimate competitive advantage.
Kids
graduating now could have 14+ CAREERS in their lifetime…things are changing so
rapidly.
BE
FAST (use this to help you learn/focus better!)
B = Belief.
If you believe you can or you can’t, either way you’re right. All behavior
is belief driven. A belief is something you hold true. In order to create a
new result, you need a new behavior. And you need a belief that even says it’s
possible. “You’ll see it when you believe it.” Instead of saying I don’t have a great
memory, say I don’t have a great memory…yet.”
E = Exercise.
Not necessarily physical exercise, but that does help. Exercise is practice and
practice makes progress. Common sense is not common practice.
F = Forget.
Your mind is like a parachute and it only works when it’s open. If your cup s
full, there’s no room for more information/knowledge. Many of us with 20 years
of experience have one year of experience that we’ve practiced for 20 years.
Get into zen, beginner’s mind. Forget about what you know bout the subject so
you can learn something new. Also forget about distractions. You’re not multi
tasking, you’re TASK SWITCHING. The
human brain can’t do more than one thing cognitively at one time. Why you
should task switching 1) Task switching costs you time – to go from one to the
other, you have to refocus yourself. 2) It also creates mistakes. 3) it takes
your energy; uses more brain glucose. Trying to do too much at the same time.
Forget about what you know about a subject and forget about distractions.
A = Active.
People don’t learn by pushing information inside their heads. Don’t learn
thorugh consumption – we learn best through CREATION. How can you make your
learning more active? Learning is not a spectator sport. Some people take
notes. Handwriting notes actually scores better than digital notes. Because you
can’t handwrite as fast as the guy can speak, it forces you to be active.
Jim Kwik notetaking methods (google
that) – capture/create – take notes on the left side (capture) ;on the right
side you make notes (create) – how am I going to use this, what questions do I
have?
S = State.
Your emotional state. State regulation.
Emotional resilience. You control how you feel.
Take regular brain breaks. Move. Hydrate
(30% better focus when we’re hydrated?).
Breathe. The bottom 2/3 of your
lungs absorb most of the oxygen. If you’re diaphragm is collapsed, you don’t
get as much focus, etc.
The Pomodoro Effect. We can stay
focused for about 20-25 mins. Work in shifts then take brain breaks.
Have a “to feel list” –
here are three ways I want to feel today. (alongside your to do list)
Two most powerful words = I AM (then
whatever you put on it)
You don’t have focus, you do it. You
don’t have memory. You do it.
Take your energy back. You don’t
have motivation, you follow a process.
Purpose, energy, focus, small simple
steps. That’s how you motivate yourself.
T = Teach.
Fastest way to learn is to learn it with the intention of teaching someone
else.
“The Explanation Effect” – when you
learn something with the intention of explaining it to someone else, you learn
it better.
To
better remember names: Remember MOM. (People don’t care how much you know until
they know how much they care. People will forget what you said, but they’ll
always remember how you made them feel.)
- M = motivation. (why do I want
to remember this person’s name? if you can’t come up with a reason, you
won’t remember) - O = Observation. It’s not your
retention, it’s your ATTENTION. Listen –> scramble those letters and
it spells silent. We often don’t listen well because we’re trying to
figure out what we want to say. - M = methods. Plentiful methods
out there. Subscribe to his free podcast. It will cost your attention,
that’s it.
*** Lots of
great tips and ideas in this really active session. He had us moving and
grooving, for sure. Probably some rehash of core concepts for most L&D
professionals, but always good to refresh. I did buy his book Limitless
– because who doesn’t want fewer limits in life?
____
Learning
Data for Analytics and Action (Megan Torrance, Torrance Learning)
Data
and analytics – it’s a mashup of two things – like chocolate and peanut butter
– they go better together!
xAPI
= a way to manage and store large amounts of data
Analytics
= what you DO with that data
Book to check out: Measurement Demystified (David Vance and Peggy Parskey) 2021
Why
do we measure learning development?
In the poll the audience rated their top answers as: assess gaps; evaluate programs, monitor results,
establish benchmarks
xAPI
= experience API (application programming interface)
xAPI
is free; but it does require tools that are not free.
It
doesn’t DO anything, but it’s how we talk about what it does.
SCORM
= time, score, location, status, answers (low barriers to entry, interoperable
data specification).
The
data that’s interesting about our leadership programs should be different than
the data that’s interesting about our safety programs, etc. But we’ve got one
set of data to review for everything in our LMS via SCORM – it’s a limited
vocabulary. SCORM is a vocabulary.
xAPI
is more like grammar. Action verb object results content. It’s more like LEGOs.
You can mix and max – you follow the same grammar, but you can mix and match.
You
can feed the open text into a semantic tool to then get the “vibe” of
the comments.
You
can do a lot of useful things with xAPI – deliver and track outside of the LMS;
track offline training, plus a bunch of other stuff. Megan says, you can do all of this
without xAPI, but it’s not recommended.
xAPI
drips data – activity statements – into the Learning Record Store (LRS), the
official storage place of xAPI. xAPI is the plumbing.
“Learning
Analytics is the science and art of gathering, processing, and interpreting
data and communicating results…designed to improve individual and org
performance and inform stakeholders.” (Learning Analytics book)
Reporting
= sharing regular and routine information vs. Analytics = answering
exploratory questions
Framework
for using data (it’s not just about analytics):
- archive
(store and secure, credentialing) - analyze
(descriptive, diagnostic, predictive, prescriptive) - act on
(recommend learning, personalize & adapt learning,
Energy
management – as an instructional designer, you don’t have to go off and get a
masters in Data Science. But you need some data fluency, data literacy (federal
reserve board has some courses on data science). Your job as a learning
professional is essential to those data scientists. The data scientists need to
work with the learning team, otherwise they don’t get the learning bit – they
need us to tell them. The DS should be asking “tell us which of these
things is interesting to you.”
If
you don’t get IT involved in this, you will fail.
Most
orgs start at the top and work downward to deeper questions:
- Descriptive
– what happened? Check out the activity stream
– e.g., the total # of interactions per users. Math & statistics - Diagnostic –
why did this happen? (ask an upfront question about
why this program is important to you…why this matters – you can’t get that
data out of SCORM!) – then compare that to what they answered at the end
and what changed….Statistics - Predictive –
what will happen? If you see trouble happening,
you can change that course. The
Traffic Light Dashboard – Learning Guild article. Data science. - Prescriptive
– how can we make X happen? – Data science & machine learning
She
mentioned Ben Betts Learning Maturity Model (I’m not finding a link to the
article, but links to a bunch of webinars Ben did) – benchmark yourself against
other orgs
Getting
started
- Make a plan
- Define questions
- Gather & Store data
- Analyze & iterate
- Visualize and share results
Map
out your learning data ecosystem – activity, storage, analysis, aggregate.
The
value of the questions you ask has a HUGE impact on the value of your analysis:
- What does the organization
need? What are we curious about (the business, the learning team, the
learner) - What do evaluation frameworks
suggest to us? She shows using Thalheimer’s LTEM model. - Where is the data to answer our
questions? - Form hypotheses and analyze –
exploratory analysis vs. hypothesis testing - Gather and stores your data –
capture and send activity data (your elearning authoring tool can probably
do this, custom code, other business tools); receive & store the data
(an LRS); analyze the data (if you have a tool that has a reporting
function, pull into into an aggregated tool – LRS’s often have analytics
tools – that interesting layer of graphics); Downstream analysis and
visualization tools (Tableau, Power BI; etc – the powerful tools the rest
of your org is already using)
The
LRS can also give data BACK to the learning experience. (With SCORM, data
cannot be shared from course to course, but you can do that with xAPI).
How
do we communicate it?
Pretty
charts and graphs! Check out books like “Show Me the Numbers”
This
is how you make your case to get the budget, the access, the permission to do
that next layer of analytics.
Megan topped things off with her favorite quotes about data:
____
Best Practices in Instructional Design for the Accidental
Instructional Designer (Cammy Bean, Kineo)
This was my session!
We talked about Learning Pie and the well-rounded learning professional.
What’s your sweet spot? Was it Learning, Creativity, Technology, or Business
expertise that brought you to ID? What’s your weakness and how can you build
your skills in that area?
field and figuring things out for the first time. If you got here by accident,
you are not alone.
Later in the day, there was a book signing event for all the ATD authors onsite. Here’s me with Nina Rao who stopped by. It was great to hear Nina’s accidental ID story.
____
Using
Rapid Development to Reduce Training Time & Design Debt (Cait Quinn, Sirius
XM)
Case study
about Cait’s experience with her team to streamline and mature their production
process. This was a great session with a lot of hands-on, tactical ideas for
learning teams struggling with rapid timelines and rapidly changing product offerings.
The
team:
Global
remote team supporting international contact centers
3
IDS, 1 Walk Me Specialist, 1 Learning Technologist
Learners:
·
answer phones or chat conversation
(Agents)
·
18-24 years old
·
English is second or third language
·
Last year trained 15,000 people
Trainers:
Trainers
teach different classes; they are SMEs turned trainers; may have weak
facilitation skills
2020
had to shift to virtual classroom where had been all ILT.
The
feedback/the challenge:
·
“Class is too long”
– general feedback that training was too long
·
“Training is inconsistent”
– Training was inconsistent across trainers. Materials were out of
date/inconsistent. Trainers downloaded content locally and then never went back
for updated versions
·
“You take too long to
deploy” – Storyline courses for all elearning content was taking
too long
·
Multiple nuanced versions of courses
created backlog (e.g., pricing changes)
How did they fix this?
1. Create a
culture of collaboration
Built
a “design system” in Rise
- Created a library of content that
any designer could use - Documented how to create a good
piece of learning material – personas, how to use their logo, how to publish
out to LMS correctly - Loaded all the fonts in to Rise
- Using Rise, contractors and
designers could all use it - Built presentation and handout
templates in Google slides - Got buy in from the whole team
because they owned it - Templates eliminated the overload of
choices that you have when you have a blank canvas - (YES – this is maturity –
establishing process and governance)
Started using open working Zoom
sessions to get things done – informal open sessions for
brainstorm, feedback, building connections (sounds like Kineo’s squirrel pit!)
Set up internal cloud based sharing
system
- IT switched from MS Office to Google
Workspace - Team loads everything to Google
Workspace - Set up an Articulate Rise Team
- Also set up Workspace for trainers
(they can view but not download) - Cloud-based video development
(Powtoon)
NOW: The team owns the work, not the
person. No single knowledge holder, lower stress, higher flexibility.
2. Modernize
the Classroom
- Elearning focuses on high level
concepts - Classroom debrief and activities
(live virtual classroom) - Reduced courses from 3.5 hours to 30
minutes – time savings across the board - Converted from Storyline to Rise –
Rise is easy, develop more quickly, although limited design choices. - Their partner call centers decide if
they’re doing ILT or VILT. - They are not translating content –
English is the language of their business - When they moved to Rise, it was
easier to bring in contract producers to help create courses - Combined facilitator guides and
slides - One slide presentation with
everything in it – trainer friendly slide notes - Eliminated simulations that they had
in place as assessments - For systems training, no longer
assessing clicks. The risk is less than it used to be. They decided they were
testing all the wrong things. Don’t need to assess that you clicked this
button. - Instead you need to learn to listen
to customer and respond appropriately – set this up as scenarios – customers
says x, where would you go next? - Implemented Walk Me and a training
environment for practice…..
3. Iterate your
Development
- Committed to monthly releases of
training materials - Monthly release call with trainers
to show what’s changed - Established a regular feedback loop
- Created a form for trainers to
submit feedback - Small changes can be updated the
next day; bigger changes get batched for monthly release cycles - Became OK with imperfection
- Now can make changes on the fly if needed
- Use sprints as opportunities to
launch and test - Engaged internal SMEs (instead of
the training/ID team assuming they were the experts)
____
An
Introduction to Evaluating Usability in Immersive Technology (Jennifer Solberg,
Quantum Improvements Consulting)
Usability
= the extent to which an interface is easy/pleasant to use. It’s about making
sure your solutions provide value. And in the world of immersive technology, it
turns out it’s also about making sure the experience is NOT “barfy”).
Usability
is just one factor to look at: also consider whether it’s useful, valuable,
desirable, accessible, credible, findable. (see Morville’s
User Experience Honeycomb).
Immersive
training experiences (e.g., the kind with “goggles”) is great for training
because it’s highly emotional and evocative. The way you feel about the
experience matters. If it’s unpleasant, it will sit on the shelf.
Note
that what’s usable for one person is not necessarily usable for someone else.
The
Five F’s of Usability: Fit, Feel, Form, Function, Future Use
Usability
is not a one time analysis when it’s done. Instead, check usability at frequent
points through the dev process. You want to show IMPROVEMENT over time.
Consider
your testing protocol. Have user stories. Then have people speak what they’re
doing out loud. If they get stuck, watch them struggle, then provide a little support.
If they’re still stuck, then you step in. Ask “What did you expect to happen
when you did that?
Using
immersive tech can improve accessibility for some, but for others it might be a
nightmare.
Do
your demographics first. Plot out the distribution of people and their concerns.
Do we need to account for this?
When
testing, let people warm up to the equipment – it can be a lot. Let them calm
down before they really start the training experience. (From personal
experience, I know that the first 5-10 minutes of wearing googles is about me
bumping into walls and falling off bridges, etc. Give people time to adjust!)
WEDNESDAY,
FEBRUARY 7, 2023
Day
2 Keynote – Panel Discussion Building Your L&D Team’s Data and Analytics
Acumen
·
Warner
Swain, Business Dev Manager, Barco – projectors, virtual classroom video
technology company – WeConnect Technology
·
Anthony
Auriemmo, Total Rewards, Workday & People Analytics Leader @ Capri Holdings
Limited (Versace, Jimmy Choo, Michael Kors) – organization pysch background –
15,000 employees worldwide
·
Yasmin
Gutierrez, Sr. Manager of Learning Experience @ WM (formerly Waste Management).
50,000 employees. Yasmin works on technology, learning platforms and the
evaluation piece.
——-
Everyone
on learning team should have basic understanding of technology. “It’s
everyone’s responsibility to understand the technology that you use.”
ATD
Capability model (released Jan 2020) was used at WM to understand where the
team’s capabilities stacked up and where people needed development…created a
baseline to understand where the team was. WM is part of the ATD Forum and able
to talk to peers; go to conferences – continue to understand what technologies
are out there. Creating a network around us to learn from each other, our
peers.
Employees
need to understand the technology that they’re using – and not every role uses
the tech in the same ways.
Lots
of collaboration with the L&D team and the Technology team. It needs to be
an early collaboration.
WeConnect
pumps out a lot of data – people want to know that Anthony left the class
early, Yasmin raised her hand 3 times, etc.
Analytic
Acumen – what do we do with all this data that these systems are collecting?
At
WM – it’s about partnership – Yasmin was the only analytics person, now she has
analysts, she works with the HR Tech Team – and a people analytics team with a
data scientist, and great vendor partners they work with. They get data from
all these sources, they put together a story and share that out.
6
month program on leadership. They were measuring monthly – not all the way to
predictive analytics. But building consistency of measurement. This high
impact, high visibility program – monthly measuring to see where need to
adjust. E.g., they noticed people weren’t meeting with managers as they went
through the program – so they adjusted the program to build in those
checkpoints.
Collecting
baseline retention to see how the team was doing and how valuable the program
was to keep retention.
“It
takes a village” – we don’t have to know it all. But important to identify
our gaps and get help in those areas.
Analysts
gather the data and do cleanup, then the senior analysts gather the insights
and make recommendations, then go to graphics team to tell the story visually.
Start
with – Is this data accurate, was it entered right? Then look for insights.
Then turn the data into something meaningful.
Capri
did their first Employee engagement survey in October. Noticing that employees
with less than 2 years tenure are more engaged than those who’ve been longer
than 2 years. But we don’t yet know what the actual driver is to understand
what we’re looking at. Need to be responsible in the use of statistics. Partner
with the data analytics team to craft the story; then sense check that story
with leadership. Need to pick up all the pieces and make sure we’re telling the
whole story.
“You
don’t look at data for answers; you look at data for more questions.”
Anthony Auriemmo
Once
you start looking at the data, more questions come, and more people get excited
about looking at the data (so you get more senior buy-in).
Data
helps us bring objectivity to the decisions that we make, so we are more
informed and make better decisions.
Analyze
the date – is it accurate? Is it meaningful? You need to see context in terms
of data to interpret it better. E.g., if only 8 out of 100 people completed an
assessment and 95% got that question wrong, then that data may not be that
useful.
People
are consumers of data and have their own biases. We’ve gotten dashboard happy
and everyone wants to see the data right away. But we need someone with data
savvy-ness to interpret that data.
When
telling the data story – know the audience that you’re telling the story to.
Don’t overwhelm the audience with data – everyone doesn’t need 20 pages of
insights. Think about the level of the audience and the level of detail that
they need.
Data
Analytics has ranked as the lowest capability – WHY?
L&D
teams are so focused on the learning and learning sciences part and our
backgrounds are typically not data. Measurement and data needs to be part of
the design of the solution.
How
can we leverage all of this data to make better decisions?
Analytics
has often been segmented into its own silo – e.g., a People Analytics Team. We
often don’t give people outside of the data analytics the opportunity to access
and use the data, so we keep those silos and make it more segmented.
Be
aware: Sometimes people’s data doesn’t match – e.g, one team measures turnover
one way, the other measures turnover another way…
____
Helping
Learners See What You’re Saying: Designing with Animation for e-Learning (Tim
Slade, The eLearning Designer’s Academy)
Animation
is motion with meaning. It shouldn’t simply be decorative. Animation – when
used well – can help you focus on what you need to focus on.
Use
animation to direct the learner’s attention:
- Instead of telling the learner
on every slide to click next to continue, you can do a soft pulsing glow
around the button to draw attention to the BEGIN button - An animation can take you from
point A to point B and show you the transition (e.g., in Rise when you
click the START button, you see the transition to a menu – this helps
orient the learner to what’s going on and puts the elements on the
screen/menu into context) - This is low-level animation use
that will make your courses more intuitive, elegant.
Visualizing
concepts:
- Animation can bring meaning to
what otherwise would be static content
Influence
Behaviors
- Peak level of animation – to
help learners DO something different
(I
had to duck out and head to the airport before Tim’s session ended. Be sure to
check his eLearning Designer’s Academy
out if you’re looking for more great resources and info).
Bonus:
Favorite conference moment – this love song to L&D brought to us by the conference Emcee Rick Lozano. He wants to be technically tethered to you, just in time for Valentine’s Day! I just got a snippet of it on video which I’ve been trying to get to upload. Instead, I’ll leave you with a visual and you can ask Rick for the soundtrack yourself.
See y’all at the next conference!